CraftNOW is well established as a convener within the Philadelphia art scene. They excel at uniting existing craft organizations and hosting successful vibrant crafting events. They now hope to leverage their unique position in this space to help expand outreach and bring art access to new youth communities in Philadelphia.
CraftNOW is currently extending their reach to high income areas with fewer kids than other areas of Philadelphia, and they want children to have access to crafts early and often.
How might CraftNOW help
amplify the social impact
of existing crafts organizations
in Philadelphia and
promote youth engagement
with crafting and making?
Our stakeholders exist in different spaces,
how do we connect them?
"The liaison between us and the community we are working with is vital, as they have the knowledge of how best to engage and build trust with the client."
- Art Reach
"Outside events are great because they are less overwhelming and open to everyone. Having an external space is really important."
- University of the Arts
"It takes a while to build up the momentum that you need in order to have a successful event."
- Center for Art In Wood
How might CraftNow help
create community between craft organizations to help reach and build trust with underserved communities?
How might CraftNow understand and respond to the needs of communities by
How might CraftNow help craft organizations simplify logistics in order to facilitate successful and sustainable events ?
Leverage partnerships and increase collaboration within the Philadelphia community
Help grow the Philadelphia craft and making community by providing opportunities in underserved communities
Easily accessible despite barriers to cost and transportation
Engages and interests people who have never been exposed to crafts and making
Provide an important
creative outlet to children in historically silenced communities
Enhance what organizations already do best
Based on our design criteria, we generation ideas and selected our top three concepts to present to our client.
After presenting our ideas to our clients, we decided to purse the CraftNOW Carnival because it allows for the most direct impact for CraftNOW to have on the community.
Partner with already existing organizations like Parks + Rec and Farmer’s Markets.
Partner with the Craft Organizations so all they have to do is show up and focus on sharing their love of crafting.
CraftNOW can partner with already existing organizations in Philadelphia that exist where kids already are.
Due to the constraints of Covid, we were unable to test an in person activity. However, we were still able to utilize already existing networks to reach kids
We pitched our solution to CraftNOW and they were able to plan and launch a pilot program with Parks and Rec during the summer of 2021!READ ABOUT IT HERE